Sehr geehrter Kunde,

unsere Internetseite ist auf Internet Explorer ab 7.0+ optimiert. Sie nutzen zur Zeit einen veralteten Internet Explorer. Bitte laden Sie hier die aktuelle Version kostenlos aus dem Internet herunter.


Download Internet Explorer
 

 

 

 

 

 

 

 

Trendy and cool - positive outlook for golf as a leisure market.

The German golf market has a wealth of untapped reserves. In terms of the absolute number of golfers, the country is already ranked second in Europe. Yet with a penetration of only 0.8 per cent of the population, Germany does not even feature in the European Top Ten list. In relation to its development status as a golfing nation, Germany must still be defined as a “golf threshold country”.

Be that as it may, the German golf market possesses enormous potential. Many years of continuous growth have boosted the number of club golfers in Germany to around 640,000, with 700,000 golfers playing the occasional round. What is more, 7.3 million Germans envision taking up golf. There is now also a greater public awareness of golf in Germany. Early in 2011 Martin Kaymer advanced to the top of the world rankings, only the second German to do so after golfing icon Bernhard Langer, and in 2014 went on to become the first continental European golfer ever to win the US Open. The selection of Germany as the host venue for the 2015 Solheim Cup and the return of golf to the Olympic roster in 2016 are additional factors that have enhanced the popularity of the sport.

There is nothing to stop golf from becoming a sport for a wider public in Germany. All it takes are smart offers like “Germany’s fastest qualification certificate” as well as intelligent club and non-resident memberships, innovative products and the willingness to adhere to one rule: the golf industry has to adapt to the needs of golfers and those interested in playing – and not the other way around.


QUICK FACTS

  • The demand is there - and just waiting for the right approach.
  • Around 557,000 Germans are members of a golf club; a further 83,000 have non-resident memberships.
    Source: German Golfers Association (DGV)
  • An additional 618,000 people without club affiliation visit golf courses.
    Source: Sport + Markt AG on behalf of the Association of non-affiliated Golfers (VcG)
  • 7.3 million Germans are eager to play golf.
    Source: Various market research studies on behalf of the DGV